Independent design & motion studio
off/form — Independent design & motion studio
- Location
- London
- Lisbon
We give shape to brands, products and interfaces that refuse to sit still — identity, motion and front-end, built as one system from the first sketch to the final frame.
Form followsthe idea,not the template.We switch it off,then give it form.
What we do
The studio →- [01]
Identity systems
Marks, type and rules that hold together from a favicon to a billboard, and keep holding as the brand grows.
- [02]
Motion direction
Animation with intent: timing, easing and choreography that explain the product instead of decorating it.
- [03]
Interface build
Production front-end with the craft left in — responsive, accessible, and fast enough to feel invisible.
- [04]
Real-time graphics
WebGL, shaders and particle systems for the moments a static page can't carry.
- [05]
Launch & campaign
One idea carried across sites, films and social, so every touchpoint reads as the same voice.
Lab
Studies and tools we build between projects. Scroll sideways.
All experiments →- 000Accretion
A particle disk that gathers into a wordmark and falls back in.
- 001Glass mark
The o/f monogram extruded as refractive glass, bending whatever sits behind it.
- 002Halftone relief
The monogram as a relief printed in halftone, lit by a lamp you steer.
- 003Reform
Ink that remembers the mark: stir it apart and it pulls itself back into form.
Work
01
Northloom
Identity system · Real-time graphics · App
A rebrand for a virtual power plant. The identity is woven from live grid data, so every home that joins makes the network visibly stronger.
02
Low Hours
Festival identity · Campaign · Motion
Identity and campaign for a festival that runs from midnight to dawn. One dial, six hours, and a palette that moves from sodium orange to first light.
03
Tallyfold
Launch identity · Website · Motion
Launch identity, website and film for a real-time reconciliation API, built around one gesture: the fold that closes the books.
Let's give it form
Bring the idea that doesn't fit the template yet. That's usually the good one.